How To Care for Raw Denim

L.L.Bean isn’t really considered a “denim brand” and while we’ve sold some sort of blue jean for 60+ years it hasn’t been synonymous with our heritage.  Even though I knew all of the attention and quality that was built into them, for some reason I couldn’t believe that we could make a pair that lived up to “premium” standards for under 100 bucks. I was dead wrong. A year later, these are my favorite jeans I’ve ever worn.

 

Read More