L.L.Bean isn’t really considered a “denim brand” and while we’ve sold some sort of blue jean for 60+ years it hasn’t been synonymous with our heritage. Even though I knew all of the attention and quality that was built into them, for some reason I couldn’t believe that we could make a pair that lived up to “premium” standards for under 100 bucks. I was dead wrong. A year later, these are my favorite jeans I’ve ever worn.
Over the course of the year I gave them a couple of soaks in my sink in cold water with a cup of detergent. I roll them up in a towel and squish it a bit to get out some of the extra water then hang them to dry. I marked the dates on the inside pocket, I swear I’m not a nut and I don’t do this for all of my clothes. I know washing your jeans twice in a year sounds pretty gross but it’s really not that big of a deal. Washing pulls the indigo dye out of the denim while the machine warps the fibers. Frequent washing is the quickest way to ill-fitting Dad jeans. When your girlfriend makes a comment, toss them in the sink. No use risking domestic bliss over a pair of funky pants.
-Marc, L.L.Bean Signature Designer